FREE · The Video Lab · Self-Assessment
Ready to find out where
your Engine stands?
Free. Instant download. Takes less than 15 minutes.
No pitch. No pressure. Just clarity.
We respect your privacy. Unsubscribe at any time.
A clear picture of where your video strategy stands — and exactly where to focus first.
Most businesses know they should be doing more with video. What they don't know is why it keeps breaking down. The Video Brand Scorecard scores your business across the 4 C's of the Video Brand Engine and shows you specifically which C is your weakest link.
Every score tells a story. Which one is yours?
After completing the scorecard you'll fall into one of four Engine tiers. Each one comes with a clear diagnosis and a specific next step built around where you actually are — not where you wish you were.
Scoring Tier
Score 0–15 · The Cold Engine
Score 16–30 · The Warming Engine
Score 31–45 · The Running Engine
Score 46–60 · The Firing Engine
Is this really free? Yes. No credit card. No trial. Just your name and email — and the scorecard downloads the moment you confirm.
What happens after I sign up? You'll receive a confirmation email immediately. Click the confirm button — your scorecard downloads instantly. You'll also receive occasional emails from Caleb with video strategy insights. Unsubscribe any time.
How long does it take? Less than 15 minutes for a first pass. The 12 questions are direct and the scoring is straightforward. Some answers will make you think — that's the point.
Do I need to be in Sioux Falls? Not at all. The scorecard works for any business anywhere. The Video Brand Engine framework applies regardless of where you're located.